Space Race An Inside View of the Future of Communications Planning |
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| Author:
| Taylor, Jim |
| ISBN: | 978-0-470-09451-8 |
| Publication Date: | Jan 2006 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $55.00 |
Book Description:
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The new discipline of total communications planning, in which agencies coordinate a client′s communication across all marketing channels and disciplines, is forcing today′s media agencies to move into the future. The question is no longer whether total communication is the future, but how an agency can get there as quickly as possible.
The new discipline of total communications planning, in which agencies coordinate a client′s communication across all marketing channels and disciplines, is forcing today′s media agencies to move into the future. The question is no longer whether total communication is the future, but how an agency can get there as quickly as possible.