Social Media Marketing Breakthroughs in Research and Practice |
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| Editor:
| Information Resources Management Association, |
| ISBN: | 978-1-5225-5637-4 |
| Publication Date: | May 2018 |
| Publisher: | IGI Global
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| Imprint: | Business Science Reference |
| Book Format: | Hardback |
| List Price: | USD $695.00USD $695.00 |
Book Description:
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Presents the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Presents the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.