Soap Operas Worldwide Cultural and Serial Realities |
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| Author:
| Matelski, Marilyn J. |
| ISBN: | 978-0-7864-7280-2 |
| Publication Date: | Aug 2012 |
| Publisher: | McFarland & Company, Incorporated Publishers
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| Book Format: | Paperback |
| List Price: | USD $29.95USD $3.00 |
Book Description:
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While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change. This is an examination of the economic and social impact of soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries' audiences, radio and television usage, stations available, and synopses of the most popular serials.
While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change. This is an examination of the economic and social impact of soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries' audiences, radio and television usage, stations available, and synopses of the most popular serials.