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Signs of Life

Why Brands Matter

Signs of Life( )
Author: Bayley, Stephen
Publication Date:Dec 2017
Publisher:Circa Press
Book Format:Hardback
List Price:USD $35.00
Book Description:

Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants: it is "the intangible aspects of an intangible thing", as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under...
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Book Details
Detailed Subjects: Reference / Consumer Guides
Design / Graphic Arts / Commercial & Corporate
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.42 x 8.54 x 0.79 Inches
Book Weight:1.18 Pounds

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