Setting Agendas in Cultural Markets Organizations, Creators, Experiences |
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| Author:
| Bantimaroudis, Philemon |
| Series title: | Routledge Research in Communication Studies |
| ISBN: | 978-1-317-37102-1 |
| Publication Date: | Apr 2017 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $48.95 |
Book Description:
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This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a...
More Description
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. The book ultimately asks: if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?