| Services Marketing in a Changing Environment, Chapter 4 Keys to Successful Services Marketing: Customer Orientation, Creed, Consistency | | | Author:
| Schmalensee, Diane H.
Bernhardt, Kenneth
Gust, Nancy | | ISBN: | 978-1-61311-093-5 | | Publication Date: | May 2011 | | Publisher: | Marketing Classics Press
| | Book Format: | Ebook | | List Price: | USD $5.00 |
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