Serious Money Fundraising and Contributing in Presidential Nomination Campaigns |
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| Author:
| Brown, Clifford W.
Wilcox, Clyde
Powell, Lynda W. |
| ISBN: | 978-0-521-49780-0 |
| Publication Date: | Sep 1995 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | USD $31.99 |
Book Description:
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Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.
Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.