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Selling the Invisible

A Field Guide to Modern Marketing

Selling the Invisible( )
Author: Beckwith, Harry
Read by: Jones, Jeffrey
ISBN:978-1-60024-101-7
Publication Date:Jan 2008
Publisher:Hachette Audio
Book Format:CD-Audio
List Price:USD $16.98
Book Description:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Book Details
Detailed Subjects: Business & Economics / General
Physical Dimensions (W X L X H):5 x 5.75 x 0.25 Inches
Book Weight:0.26 Pounds
Author Biography
Beckwith, Harry (Author)
While at Stanford University, Harry Beckwith won the national collegiate journalism award, was named Oregon Law Review Editor-in-Chief, and graduated Phi Beta Kappa in 1972. He worked as a federal judicial clerk, a medical malpractice and personal injury trial attorney, legal counsel to the city of Portland, Oregon, and for an advertising agency. He currently works with twenty-three Fortune 500 companies and is a branding consultant. He has written numerous marketing books including Selling the Invisible, which was named one of the top ten business and management books of all time.

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