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Selling the Invisible

A Field Guide to Modern Marketing

Selling the Invisible( )
Author: Beckwith, Harry
ISBN:978-0-7595-9026-7
Publication Date:Oct 2000
Publisher:Grand Central Publishing
Book Format:Ebook
List Price:USD $9.95
Author Biography
Beckwith, Harry (Author)
While at Stanford University, Harry Beckwith won the national collegiate journalism award, was named Oregon Law Review Editor-in-Chief, and graduated Phi Beta Kappa in 1972. He worked as a federal judicial clerk, a medical malpractice and personal injury trial attorney, legal counsel to the city of Portland, Oregon, and for an advertising agency. He currently works with twenty-three Fortune 500 companies and is a branding consultant. He has written numerous marketing books including Selling the Invisible, which was named one of the top ten business and management books of all time.

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