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Selling the Five Rings

The Ioc and the Rise of the Olympic Commercialism

Selling the Five Rings( )
Author: Barney, Robert K.
Wenn, Stephen R.
Martyn, Scott G.
Publication Date:Aug 2004
Publisher:University of Utah Press
Book Format:Paperback
List Price:USD $19.95
Book Description:

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project--providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.

Now, linking...
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Book Details
Detailed Subjects: Sports & Recreation / Olympics & Paralympics
Sports & Recreation / History
Physical Dimensions (W X L X H):6 x 9 x 1 Inches

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