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Selling the Five Rings

The IOC and the Rise of Olympic Commercialism

Selling the Five Rings( )
Author: Barney, Robert Knight
Wenn, Stephen R.
Martyn, Scott G.
ISBN:978-0-87480-713-4
Publication Date:Mar 2002
Publisher:University of Utah Press
Book Format:Hardback
List Price:USD $19.95
Book Description:

The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project--providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism.

Now, linking...
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Book Details
Pages:400
Detailed Subjects: Sports & Recreation / Olympics & Paralympics
Performing Arts / Television / General
Physical Dimensions (W X L X H):6 x 9 Inches



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