Selling School The Marketing of Public Education |
|
| Author:
| DiMartino, Catherine
Jessen, Sarah Butler |
| Foreword by:
| Lubienski, Christopher A. |
| ISBN: | 978-0-8077-5889-2 |
| Publication Date: | Apr 2018 |
| Publisher: | Teachers College Press
|
| Book Format: | Hardback |
| List Price: | USD $88.00 |
Book Description:
|
Outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging.
Outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging.