Selling Modernity Advertising in Twentieth-Century Germany |
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| Editor:
| Leighninger, Pamela Swett
Wiesen, S. Jonathan
Zatlin, Jonathan R. |
| ISBN: | 978-0-8223-4069-0 |
| Publication Date: | Aug 2007 |
| Publisher: | Duke University Press
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| Book Format: | Paperback |
| List Price: | USD $30.95 |
Book Description:
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A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.