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Scaling the Tail

Managing Profitable Growth in Emerging Markets

Scaling the Tail( )
Author: Park, Seung-ho
Ungson, Gerardo R.
Cosgrove, Andrew
ISBN:978-1-137-54353-0
Publication Date:Aug 2015
Publisher:Palgrave Macmillan Limited
Book Format:Hardback
List Price:USD $109.99
Book Description:

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Book Details
Pages:163
Detailed Subjects: Business & Economics / International / General
Physical Dimensions (W X L X H):5.46 x 8.424 x 0.546 Inches
Book Weight:7.271 Pounds



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