Scaling the Tail Managing Profitable Growth in Emerging Markets |
|
| Author:
| Park, Seung-ho
Ungson, Gerardo R.
Cosgrove, Andrew |
| ISBN: | 978-1-137-54353-0 |
| Publication Date: | Aug 2015 |
| Publisher: | Palgrave Macmillan
|
| Imprint: | Palgrave Pivot |
| Book Format: | Hardback |
| List Price: | USD $54.99 |
Book Description:
|
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.