Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 Running a Business in Today's Consumer-Driven World |
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| Author:
| Blackshaw, Peter |
| Narrated by:
| James, Lloyd |
| ISBN: | 978-1-4001-7731-8 |
| Publication Date: | Jul 2008 |
| Publisher: | Tantor Media, Incorporated
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| Imprint: | Tantor Audio |
| Book Format: | Downloadable audio file |
| List Price: | USD $15.99 |
Book Description:
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New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.
New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.