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Rumors and Rumor Control: a Manager's Guide to Understanding and Combatting Rumors

Rumors and Rumor Control: a Manager's Guide to Understanding and Combatting Rumors( )
Author: Kimmel, Allan J.
ISBN:978-1-299-62415-3
Publication Date:Jan 2013
Publisher:Routledge
Book Format:Ebook
List Price:USD $140.00
Book Description:

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both...
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