Rumors and Rumor Control A Manager's Guide to Understanding and Combatting Rumors |
|
| Author:
| Kimmel, Allan J. |
| Series title: | Routledge Communication Ser. |
| ISBN: | 978-1-135-64710-0 |
| Publication Date: | May 2013 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Ebook |
| List Price: | USD $62.95USD $190.00USD $190.00 |
Book Description:
|
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm