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Rumors and Rumor Control

A Manager's Guide to Understanding and Combatting Rumors

Rumors and Rumor Control( )
Author: Kimmel, Allan J.
Series title:Routledge Communication Ser.
ISBN:978-1-135-64705-6
Publication Date:May 2013
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Digital (delivered electronically)
List Price:USD $60.95
Book Description:

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both...
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