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Rumors and Rumor Control

A Manager's Guide to Understanding and Combatting Rumors

Rumors and Rumor Control( )
Author: Kimmel, Allan J.
Series title:Routledge Communication Ser.
ISBN:978-0-8058-3875-6
Publication Date:Oct 2003
Publisher:Routledge
Book Format:Hardback
List Price:USD $165.00
Book Description:

Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm

Book Details
Pages:272
Detailed Subjects: Business & Economics / Management
Social Science / Popular Culture
Business & Economics / Decision-Making & Problem Solving
Physical Dimensions (W X L X H):7.371 x 9.438 x 0.78 Inches
Book Weight:1.05 Pounds



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