Rumors and Rumor Control A Manager's Guide to Understanding and Combatting Rumors |
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Author:
| Kimmel, Allan J. |
Series title: | Routledge Communication Ser. |
ISBN: | 978-0-8058-3875-6 |
Publication Date: | Oct 2003 |
Publisher: | Routledge
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Book Format: | Hardback |
List Price: | USD $165.00 |
Book Description:
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Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm