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Rumors

Uses, Interpretations and Images

Rumors( )
Author: Kapferer, Jean-Noël
ISBN:978-1-4128-5155-8
Publication Date:Mar 2013
Publisher:Routledge
Book Format:Paperback
List Price:USD $50.95
Book Description:

Contrary to predictions, rumours continue to thrive, in spite of and parallel to mass media. What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-Noel Kapferer examines the theory and practice of rumours, focusing on specific areas such as entertainment, criminal behaviour, business and finance, and politics. He describes the kinds of conditions that give birth to rumours, why we believe them, and the hidden messages they convey.

Book Details
Pages:297
Detailed Subjects: Social Science / Popular Culture
Physical Dimensions (W X L X H):6.03 x 8.98 x 0.6 Inches
Book Weight:0.85 Pounds



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