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Rumors

Uses, Interpretation and Necessity

Rumors( )
Author: Kapferer, Jean-Noël
ISBN:978-1-351-49249-2
Publication Date:Jul 2017
Publisher:Routledge
Book Format:Ebook
List Price:USD $50.95
Book Description:

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made and shattered reputations, and set off riots and wars. Yet contrary to predictions, rumors continue to thrive, in spite of and parallel to mass media.

What accounts for the puzzling persistence and continuing significance of this little-studied social phenomenon? Jean-No;el Kapferer examines the...
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Book Details
Pages:295



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