Ribbon Culture Charity, Compassion and Public Awareness |
|
Author:
| Moore, Sarah E. H. |
ISBN: | 978-1-281-91463-7 |
Publication Date: | Jan 2008 |
Publisher: | Palgrave Macmillan
|
Book Format: | Ebook |
List Price: | USD $100.00 |
Book Description:
|
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.