Ribbon Culture Charity, Compassion and Public Awareness |
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| Author:
| Moore, Sarah E. H. |
| ISBN: | 978-0-230-24789-5 |
| Publication Date: | Jan 2008 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Paperback |
| List Price: | USD $54.99 |
Book Description:
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This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.