Research Methods for Business Students |
|
| Author:
| Saunders, Mark
Lewis, Philip
Thornhill, Adrian |
| ISBN: | 978-0-273-65804-7 |
| Publication Date: | Jan 2004 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | USD $52.60 |
Book Description:
|
Research Methods for Business Students (3rd EDITION)Mark NK Saunders, Oxford Brookes University Business School Philip Lewis, Gloucestershire Business School, University of Gloucestershire Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire This revised and fully-updated EDITION continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging...
More DescriptionResearch Methods for Business Students (3rd EDITION)Mark NK Saunders, Oxford Brookes University Business School Philip Lewis, Gloucestershire Business School, University of Gloucestershire Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire This revised and fully-updated EDITION continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. New features: bull; bull; bull; bull;Discussion of a range of web based approaches for collecting data bull;Internet addresses for selected on-line Government datasets from throughout the world bull;Advice on undertaking research in international settings bull;Section on presenting research findings orally bull;New case studies with discussion questions bull;Additional international worked examples and diagrams bull;Enhanced Website with separate student and lecturer sections bull;Extensive glossary with over 300 definitions of key terms Classic features: bull; bull;The best selling Business and Management research methods text book bull;Application of appropriate information technology as an integral part of the text bull;Wide variety of worked examples from across business and management bull;Self check questions with answers for each chapter bull;Help with progressing the student's research project Research Methods for Business Students is suitable for final year undergraduate and masters students.