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Reno's Big Gamble

Image and Reputation in the Biggest Little City

Reno's Big Gamble( )
Author: Barber, Alicia
Publication Date:Oct 2008
Publisher:University Press of Kansas
Book Format:Hardback
List Price:USD $34.95
Book Description:

Chronicles the creation and transformation of Reno's reputation from backward railroad town to a nationally known "Sin Central." The author shows how Reno civic leaders, in their never-ending quest for tourist dollars, dramatically altered the economy and physical appearance of the city.

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