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(Re)Inventing the Brand

Can Top Brands Survive the New Market Realities?

(Re)Inventing the Brand( )
Author: Kapferer, Jean-Noël
Kapferer, Jean-Noël
ISBN:978-0-7494-3593-6
Publication Date:Aug 2001
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:USD $30.00
Book Description:

A discussion of the practical realities of brand management. Reinventing the Brand covers the major issues and influences that are affecting the future of brand marketing. These include: globalization; the arrival of the euro; the future role of the Internet; "third-type" distributor's brands; GM foods; and more.

Book Details
Pages:240
Detailed Subjects: Business & Economics / Marketing / General
Reference / Consumer Guides
Physical Dimensions (W X L X H):5.945 x 9.173 x 0.787 Inches
Book Weight:0.836 Pounds



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