Rating the Audience The Business of Media |
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| Author:
| Balnaves, Mark
O'Regan, Tom
Goldsmith, Ben |
| ISBN: | 978-1-84966-342-7 |
| Publication Date: | Dec 2011 |
| Publisher: | Bloomsbury Academic & Professional
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| Book Format: | Hardback |
| List Price: | USD $120.00 |
Book Description:
|
This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.