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Rating the Audience

The Business of Media

Rating the Audience( )
Author: Balnaves, Mark
O'Regan, Tom
Goldsmith, Ben
Bloomsbury Publishing Staff,
Series title:Criminal Practice Ser.
Publication Date:Oct 2011
Publisher:Bloomsbury Publishing Plc
Imprint:Bloomsbury Academic
Book Format:Hardback
List Price:USD $95.00
Book Description:

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

Book Details
Detailed Subjects: Social Science / Media Studies
Physical Dimensions (W X L X H):6.318 x 9.321 x 1.014 Inches
Book Weight:1.263 Pounds

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