Qualitative Marketing Research A Cultural Approach |
|
| Author:
| Moisander, Johanna
Valtonen, Anu |
| Series title: | Introducing Qualitative Methods Ser. |
| ISBN: | 978-1-4129-0380-6 |
| Publication Date: | May 2006 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Hardback |
| List Price: | USD $228.00 |
Book Description:
|
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.