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Public Relations Cases

Public Relations Cases( )
Author: Hendrix, Jerry A.
Hayes, Darrell C.
Kumar, Pallavi Damani
ISBN:978-1-111-34442-9
Publication Date:Jan 2012
Publisher:Wadsworth
Book Format:Paperback
List Price:USD $231.95
Book Description:

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in...
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Book Details
Pages:448
Detailed Subjects: Business & Economics / Public Relations
Physical Dimensions (W X L X H):6.3 x 9.1 x 0.8 Inches
Book Weight:1.25 Pounds



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