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Public Diplomacy in a Changing World

Public Diplomacy in a Changing World( )
Editor: Cull, Nicholas J.
Cowan, Geoffrey
Series title:The ANNALS of the American Academy of Political and Social Science Ser.
ISBN:978-1-4129-6687-0
Publication Date:Apr 2008
Publisher:SAGE Publications, Incorporated
Book Format:Paperback
List Price:USD $41.00
Book Description:

Although the concept of public diplomacy has been part of America′s wartime strategy as far back as the Revolutionary War, the term itself is relatively new. In the wake of the events of September 11 and the ensuing War on Terror, there has been an increasing awareness of the negative global image of the United States and intense concern over how communication may be used to improve that image. Within that context, the concept and term public diplomacy have become more...
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