Projectify

Even the best laid strategic plans are not enough to keep on top of today's dynamic and competitive marketplace.Today the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you've always done and make it bigger, or do it more productively. Today, your business is 'either evolving or declining' - businesses that can't stay ahead of the pace of change are destined for obscurity or extinction.The question today's CEO or leader...
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Even the best laid strategic plans are not enough to keep on top of today's dynamic and competitive marketplace.Today the 20th century adage that a business is 'either growing or dying' is no longer good enough - you can't just do what you've always done and make it bigger, or do it more productively. Today, your business is 'either evolving or declining' - businesses that can't stay ahead of the pace of change are destined for obscurity or extinction.The question today's CEO or leader must ask themselves is not `How do I keep up?', but `How do I focus on the future so that I am leading from the front, driving change instead of responding to it?'The answer is to Projectify.By using projects to create a bridge between the business and its people, leaders can leverage the bandwidth and capability of their entire organisation so that strategy is a continuous process where the business constantly adapts to the changing environment.In this book, project expert Jeff Schwisow shows business leaders and senior managers how to:- Engage and motivate their workforce by giving them meaningful work to be engaged in and a strategic contribution to be motivated by.- Free the management team to focus on strategic direction and leadership rather than command and control of the troops.- Create action and activity that progressively and persistently turns strategic intent into operational reality.Projectify is a book about redefining strategy. Strategy that is imbued with action. Strategy that is adaptive. Strategy that connects your organisation to its realisation. Strategy that has life!Projectify is a project book that isn't really about projects - at least not how to do projects. It is a book about how to use projects and a project mindset to create an organisation that evolves to meet the needs and wants of its market, a place where customers are eager to invest their hard-earned money, a business that competitors look to emulate or defend against and a workplace where the culture. not the payroll, attracts and retains the best talent.