Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Product Life Cycles and Product Management

Product Life Cycles and Product Management( )
Author: Onkvisit, Sak
Shaw, John J.
ISBN:978-0-89930-319-2
Publication Date:Mar 1989
Publisher:Bloomsbury Publishing USA
Imprint:Praeger
Book Format:Hardback
List Price:USD $75.00
Book Description:

This book provides--for the first time in a single source--a complete--and systematic treatment of the varying perspectives and dimensions of product management. Onkvisit and Shaw focus on product management and decision making within a product life cycle context, integrating theory, applications, and managerial implications to provide product managers, corporate planners, and entrepreneurs with a balanced, meaningful framework for strategic decisions. Throughout, examples of actual...
More Description

Book Details
Pages:172
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.14 x 9.21 x 0.44 Inches
Book Weight:0.94 Pounds



Featured Books

Good and Mad
Traister, Rebecca
Paperback: $18.00
Beaverland
Philip, Leila
Paperback: $19.99
The Women
Hannah, Kristin
Hardback: $30.00

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.