Principles of Marketing for a Digital Age |
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Author:
| Tuten, Tracy L. |
ISBN: | 978-1-5264-2334-4 |
Publication Date: | Jan 2020 |
Publisher: | SAGE Publications, Limited
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Book Format: | Paperback |
List Price: | USD $72.00 |
Book Description:
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This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.