Principles of Marketing for a Digital Age |
|
| Author:
| Tuten, Tracy L. |
| ISBN: | 978-1-5264-2333-7 |
| Publication Date: | Jan 2020 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Hardback |
| List Price: | USD $224.00 |
Book Description:
|
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.
This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.