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Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die

Predictive Analytics( )
Author: Siegel, Eric
ISBN:978-1-299-19270-6
Publication Date:Jan 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:USD $28.00
Book Description:

You have been predicted -- by companies, governments, law-enforcement, hospitals and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.

Why? For good reason: Predicting human behavior combats financial risk, fortifies healthcare, reduces spam, toughens crime-fighting and boosts sales.

How? Prediction is powered by the world's most potent,...
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