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Predictive Analytics

The Power to Predict Who Will Click, Buy, Lie, or Die

Predictive Analytics( )
Author: Siegel, Eric
Foreword by: Davenport, Thomas H.
ISBN:978-1-118-59647-0
Publication Date:Feb 2013
Publisher:John Wiley & Sons, Incorporated
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

"Mesmerizing & fascinating..."  --The Seattle Post-Intelligencer

"The Freakonomics of big data." --Stein Kretsinger, founding executive of Advertising.com

Award-winning | Used by over 30 universities | Translated into 9 languages

An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it...
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