Predictive Analytics The Power to Predict Who Will Click, Buy, Lie, or Die |
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| Author:
| Siegel, Eric |
| Foreword by:
| Davenport, Thomas H. |
| ISBN: | 978-1-118-35685-2 |
| Publication Date: | Feb 2013 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $28.00 |
Book Description:
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Mesmerizing && fascinating. & The Seattle Post–Intelligencer
"The& Freakonomics& of big data. " Stein Kretsinger, founding executive of Advertising.
Mesmerizing && fascinating. & The Seattle Post–Intelligencer
"The& Freakonomics& of big data. " Stein Kretsinger, founding executive of Advertising.