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Players

How Sports Became a Business

Players( )
Author: Futterman, Matthew
ISBN:978-1-4767-1696-1
Publication Date:Apr 2017
Publisher:Simon & Schuster
Book Format:Paperback
List Price:USD $18.99
Book Description:

"Provocative...terrific stories" (The New Yorker) of the people who transformed sports--in the span of a single generation--from a job that required even top athletes to work in the off-season to make ends meet into a massive global business. It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more...
More Description

Book Details
Pages:336
Detailed Subjects: Sports & Recreation / Business Aspects
Biography & Autobiography / Sports
Physical Dimensions (W X L X H):5.5 x 8.375 x 0.9 Inches
Book Weight:0.585 Pounds



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