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Persuasive Technology

Using Computers to Change What We Think and Do

Persuasive Technology( )
Author: Fogg, B. J.
Series title:Interactive Technologies Ser.
ISBN:978-1-55860-643-2
Publication Date:Jan 2003
Publisher:Elsevier Science & Technology
Imprint:Morgan Kaufmann
Book Format:Paperback
List Price:USD $59.95
Book Description:

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine...
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Book Details
Pages:312
Detailed Subjects: Computers / Computer Science
Physical Dimensions (W X L X H):8 x 10 Inches
Book Weight:0.242 Pounds



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