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Persuasion-Advances Through Meta-Analysis

Persuasion-Advances Through Meta-Analysis( )
Author: Allen,
ISBN:978-1-57273-067-0
Publication Date:May 1996
Publisher:Hampton Press, Incorporated
Book Format:Paperback
List Price:USD $26.50USD $26.50
Book Description:

This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.

Book Details
Pages:304
Detailed Subjects: Language Arts & Disciplines / Rhetoric
Book Weight:0.898 Pounds



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