Persuasion-Advances Through Meta-Analysis |
|
Author:
| Allen, |
ISBN: | 978-1-57273-067-0 |
Publication Date: | May 1996 |
Publisher: | Hampton Press, Incorporated
|
Book Format: | Paperback |
List Price: | USD $26.50USD $26.50 |
Book Description:
|
This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.
This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.