Pearson EText for Managerial Economics and Strategy -- Access Card |
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| Author:
| Perloff, Jeffrey M.
Brander, James A. |
| ISBN: | 978-0-13-564094-4 |
| Publication Date: | May 2019 |
| Publisher: | Pearson Education
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| Book Format: | Digital product license key |
| List Price: | USD $46.61 |
Book Description:
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For courses in managerial economics.
A problem-based approach that uses real-world issues and examples from actual markets Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With...
More Description
For courses in managerial economics.
A problem-based approach that uses real-world issues and examples from actual markets
Managerial Economics and Strategy uses modern theories, business examples, and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers. With new discussions, mini-cases, and exercises in the 3rd Edition, students are well-prepared to apply what they've learned in the text and class to their decision-making in the real world.
Extend learning beyond the classroom
Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. It lets students read, highlight, and take notes all in one place. The mobile app lets students learn on the go, offline or online. Creating a course allows you to schedule readings, view reading analytics, and share your own notes with students, motivating them to keep reading, and keep learning. Learn more about Pearson eText.