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Outside Innovation

Outside Innovation( )
Author: Seybold, Patricia B.
ISBN:978-0-06-197701-5
Publication Date:Oct 2009
Publisher:HarperCollins Publishers
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make.

Reading line: The 8 Roles Customers Play in Trend–Setting Companies

The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most admired and most customer–valued in our industry and to be recognized as the company that has forever changed...
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Book Details
Pages:432



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