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Outside Innovation

Outside Innovation( )
Author: Seybold, Patricia B.
ISBN:978-0-06-183467-7
Publication Date:Jan 2009
Publisher:HarperCollins Publishers
Imprint:HarperCollins e-books
Book Format:Ebook
List Price:USD $26.99
Book Description:

How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make. Reading line: The 8 Roles Customers Play in Trend–Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most admired and most customer–valued in our industry and to be recognized as the company that has forever changed the way things...
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