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Outside Innovation

How Your Customers Will Co-Design Your Company's Future

Outside Innovation( )
Author: Seybold, Patricia B.
ISBN:978-0-06-113590-3
Publication Date:Oct 2006
Publisher:HarperCollins Publishers
Imprint:Collins
Book Format:Hardback
List Price:USD $26.95
Book Description:

How dynamic businesses of every size can unleash innovation by inviting customers to co-design what they do and make.

Reading line: The 8 Roles Customers Play in Trend-Setting Companies

The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most admired and most customer-valued in our industry and to be recognized as the company that has forever changed the way things are...
More Description

Book Details
Pages:432
Detailed Subjects: Business & Economics / Personal Success
Physical Dimensions (W X L X H):6 x 9 x 1.33 Inches
Book Weight:1.44 Pounds



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