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The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

The Origin of Brands( )
Author: Ries, Al
Ries, Laura
ISBN:978-0-06-057015-6
Publication Date:Sep 2005
Publisher:HarperCollins Publishers
Imprint:Harper Business
Book Format:Paperback
List Price:USD $14.99
Book Description:

What Charles Darwin did for biology, Al and Laura Ries do for branding.

In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to...
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Book Details
Pages:320
Detailed Subjects: Reference / Consumer Guides
Physical Dimensions (W X L X H):5.31 x 8 x 0.72 Inches
Book Weight:0.62 Pounds



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