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New Strategic Brand Management

Advanced Insights and Strategic Thinking

New Strategic Brand Management( )
Author: Kapferer, Jean-Noël
ISBN:978-1-283-39431-4
Publication Date:Feb 2013
Publisher:Kogan Page, Limited
Book Format:Ebook
List Price:USD $140.00
Book Description:

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself.The new edition builds on this impressive reputation and keeps the book at the forefront of...
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Book Details
Pages:512



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