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New Product Development

Successful Innovation in the Marketplace

New Product Development( )
Author: Kaynak, Erdener
Mills, Nicholas
Brooke, Michael Z.
ISBN:978-1-136-40035-3
Publication Date:Nov 2012
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Ebook
List Price:USD $59.95USD $180.00USD $180.00
Book Description:

Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of...
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Book Details
Pages:248



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