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New Ideas from Dead CEOs

Lasting Lessons from the Corner Office

New Ideas from Dead CEOs( )
Author: Buchholz, Todd G.
ISBN:978-0-06-187475-8
Publication Date:Oct 2009
Publisher:HarperCollins Publishers
Imprint:HarperCollins e-books
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

New Ideas from Dead CEOs uncovers the secrets of success of great CEOs by giving readers an intimate look at their professional and personal lives. Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on...
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