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Neuromarketing in Food Retailing

Neuromarketing in Food Retailing( )
Editor: Horská, Elena
Berčík, Jakub
ISBN:978-90-8686-300-6
Publication Date:May 2017
Publisher:Wageningen Academic Publishers
Book Format:Paperback
List Price:USD $67.00
Book Description:

'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and applications from the sphere of consumer behaviour, visual merchandising in retailing and services. A final chapter is devoted to the future of neuromarketing including new trends in...
More Description

Book Details
Pages:170
Detailed Subjects: Social Science / General
Science / General
Physical Dimensions (W X L X H):6.63 x 9.36 Inches
Book Weight:0.752 Pounds



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