Horská, Neuromarketing in Food Retailing |
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Editor:
| Horská, Elena Berčík, Jakub |
ISBN: | 978-90-8686-300-6 |
Publication Date: | May 2017 |
Publisher: | Wageningen Academic Publishers
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Book Format: | Paperback |
List Price: | USD $100.50 |
Book Description:
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'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It provides tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make shopping convenient and effective.
'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It provides tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make shopping convenient and effective.